HEALTHCARE BUSINESS
AI-generated behavior change, in the field.
Corporate wellness first — then health insurance societies, municipalities, insurance companies and individuals.
Evidence-based actions, delivered in a form that lasts.
TARGETS
Four targets for behavior change
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First target
Corporate wellness (Kenko Keiei)
A wellness lead instructs in natural language; the AI agent calls our execution platform ESPL and operates the program — design, rollout, verification, rewards and improvement — with human approval at the key points. Announced; joint PoC recruiting.
See the AI agent package → -
Target 02
Health insurance societies & municipalities
Linked to collaborative-health and data-health plans, and to municipal health programs. AI-agent operation layers onto ESPL GH rollouts that include public-health-nurse support and dashboards.
See ESPL GH → -
Target 03
Insurance companies
Joint validation (PoC) of behavior-change programs in the contexts of new business, corporate sales, product planning and customer loyalty.
See the joint-PoC terms → -
Target 04
Individuals (B2C)
We don't leave reasons-to-walk to willpower alone. ESPL, the consumer app built on behavioral economics (loss aversion, commitment, altruism) — the front end of the execution platform.
See ESPL →
WHY US
Why we design for “keeping going”.
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One company runs both B2C and B2B2C.
We operate ESPL for consumers (B2C) and ESPL GH for corporate wellness (B2B2C) in-house. Our strength is bringing real usage data and operational know-how to every enterprise proposal.
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Designed to be easier to keep up.
Rather than handing out rewards and calling it done — or leaning on willpower — we design for “keeping going”, drawing on research into loss aversion, commitment and altruism.
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Behavior change designed for four audiences.
Starting with corporate wellness, we extend the service to health insurance societies and municipalities, insurance companies, and consumers. Each program is designed around its audience, operating conditions and intended outcome.
Build behavior change into your organization.
Starting with corporate wellness, we combine AI with an execution platform for health insurance societies and municipalities, insurance companies, and consumers.