AI × BEHAVIOR CHANGE
Behavior change, generated by AI.
AI agents call our execution platform and operate evidence-based health-behavior programs.
Corporate wellness is the first target — extending to health insurance societies, municipalities, insurance companies and individuals.
THESIS
Giving AI agents hands that move the real world.
Through MCP (Model Context Protocol — the standard way AI calls external systems), AI is starting to operate "execution platforms" across domains: development, payments, communication, accounting. For behavior change in health, that platform is our ESPL.
When an AI agent calls this platform, the program starts to run as one loop — design, rollout, verification, reward distribution and improvement. Work that used to end at a plan becomes work that generates real behavior change.
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01 — Instruct
Natural language
A wellness lead briefs the AI agent
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02 — AI agent
Design & operate
Plans the program, drafts the rollout
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03 — MCP
Connect
The agent calls our platform
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04 — Platform
ESPL
Challenges, verification, rewards
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05 — Behavior
Real world
Support to walk — and keep going
PRINCIPLES
Four principles.
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AI is moving from advice to execution.
AI agents can draft plans and reports, but can't move the real world alone. Only by calling an execution platform via MCP can they generate real behavior change.
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It stands on evidence, vetted.
The more we let AI operate programs, the more the vetting that precedes them matters. We pick only the strong evidence from peer-reviewed literature and public data, and build it into program design.
How we vet evidence → -
Behavior lasts by design.
Accumulated research on behavior-change schemes informs how we design AI-generated programs that are easier to keep up. We don't rely on willpower.
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Built to run in production.
At the moments that matter — moving funds, setting exercise load — human approval can be required. Designed for the path from proof of concept to production.
Safety design in detail →
FIRST IMPLEMENTATION
The first implementation is corporate wellness.
Behavior change extends from corporate wellness (first) to health insurance societies & municipalities, insurance companies, and individuals (B2C). See the four targets
AI-generated behavior change, for your field.
From the corporate-wellness joint PoC to collaboration with health insurance societies, municipalities and insurance companies — we work alongside your stage.