AI AGENT × KENKO KEIEI
Behavior change for corporate wellness, generated by AI.
A wellness lead gives instructions in natural language; the AI agent calls our execution platform ESPL and operates the program through to rewards and improvement.
Announced in June 2026 as the Kenko Keiei AI Agent Package. We are recruiting partners for the joint PoC that validates how well the whole loop runs.
WHY
Not a step-counting tool — a platform that runs the program.
Most walking apps are tools a person opens to count steps. ESPL in this package sits at a different layer: an execution platform that AI agents call. The comparison isn't app vs. app — it's a step-counting tool vs. a platform that runs the program itself. For why AI needs an execution platform (the full thesis), see AI × Behavior Change.
We are recruiting joint-PoC partners (roughly 2–3 months, 50–500 participants, free to join in principle). Terms and how to apply →
HOW IT RUNS
Six steps, from instruction to improvement.
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Instruct
The wellness lead states goal, audience and budget in natural language.
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Design
The AI drafts the program, announcements and reward rules.
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Approve
Humans review and approve fund movements and step targets.
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Run
Employees walk with ESPL and submit their steps.
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Verify & distribute
Achievement is verified; rewards are distributed by pre-set rules.
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Report & improve
Results are reported and fed into the next round's design.
What runs today: challenge creation, step submission, achievement verification and reward distribution. The quality of the full operation — announcements, follow-ups, reporting — is what the joint PoC will validate.
EXAMPLE
This is all the lead has to say.
Our employees seem to be moving less lately.
Within a 100,000-yen budget, we'd like to run a walking program for 100 employees.
Keep it reasonable, and handle everything from announcements to follow-ups and reporting.
The same instructions work beyond launch — for mid-program follow-ups, and for designing the next challenge from the results.
PROGRAMMABLE REWARDS
Rewards ride on JPYC, a JPY stablecoin.
When AI agents operate programs, they need money they can handle directly. JPYC, the Japanese-yen stablecoin used as the reward pool, is an electronic payment instrument under Japan's Payment Services Act, at 1 JPYC = 1 yen. We use it not as a speculative asset but as a programmable reward-distribution rail.
Distribution rules — who receives what, on achievement or shortfall — are programmed in advance, and a smart contract distributes JPYC automatically after verification. These conditional distributions run under individual consent and human approval.
SAFETY
Safety designed with production in mind.
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AI-operated, human-approved
AI takes the instructions; people make the final calls. Settings that involve fund movements or exercise load (step targets) are never finalized by AI alone — they go through human approval and signing.
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Self-custody (keys and funds stay with the owner)
We never hold participants' private keys or funds. Rewards arrive in each participant's own wallet, held and managed by the individual.
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Opt-in participation
Employee participation is voluntary. That opting out carries no evaluation penalty is a premise we agree on with each adopting company. The reward amount is identical for all participants.
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Aggregate data to employers, as a rule
Companies receive department/team-level aggregates as a rule. Individual-level viewing is limited to what each person has explicitly consented to, with purpose and scope stated in advance.
JOINT POC
Joint PoC partners, now recruiting.
We're recruiting partners to jointly validate AI-run walking programs — planning, approval flow, announcements, execution and reporting. Expected duration is 2–3 months with 50–500 participants per company (small-to-mid scale prioritized initially). PoC participation is free as a rule (reward pool, on-chain costs and your own legal reviews are borne by the participating company).
- Companies (from startups to large enterprises)
- Health insurance societies (linked to collaborative health / data health plans)
- Insurance companies (new business, corporate sales, product planning, loyalty)
- Partner companies (corporate wellness, benefits, AI/Web3)
FAQ
Frequently asked questions.
- Does the AI control employees?
- No. Participation is voluntary; what the AI handles is the program's design, execution and improvement — not the employees themselves. That opting out carries no evaluation penalty is a premise agreed with each adopting company.
- Can the company see individual step data?
- As a rule, companies receive department/team-level aggregates. Individual-level viewing is limited to what each person has explicitly consented to, with purpose, scope and retention stated in advance.
- How are rewards (JPYC) and funds handled?
- We never hold participants' private keys or funds (self-custody). Rewards arrive in the participant's own wallet; operations involving fund movement are approved and signed by a person.
- Are there costs?
- Joint-PoC participation is free as a rule. The reward pool, on-chain costs (gas) and your own legal/labor/tax reviews are borne by the participating company.
- What runs today?
- Challenge creation, step submission, achievement verification and reward distribution. The quality of the full operation — announcements, follow-ups, reporting — is what this joint PoC validates.
AI-generated behavior change, for your wellness program.
From adoption consultation to the joint PoC, we work alongside your stage.