ABOUT

Our outline as an evidence & healthcare company.

An AI-era healthcare company: we vet the evidence, build it into products, and have AI generate behavior change.
For the core story, read “Evidence in the age of AI.”

OUR STORY

Behavior change, generated by AI.

We discern sound evidence, and AI generates everyday health behavior.
We run that end to end.

Even when AI becomes the front door to information, its answers aren't guaranteed to be right. Generative AI can fabricate fake citations, and many people can't tell what's true. That is exactly why the ability to discern verifiable evidence becomes the value. We build that grounding into products and have AI agents generate everyday health behavior — serving as the infrastructure that discerns, delivers, and generates, all under one roof.

For more, read “Evidence in the age of AI.”

MESSAGE

Message from the CEO

How does evidence work in the age of AI?
That is the single question I placed at the heart of this company.

The internet to come will have AI mediating information. But AI's answers aren't always right; fake citations and misleading summaries are far from rare. That is precisely why we hold ourselves to one line we will not cross: every product we build must rest on evidence you can verify.

We serve as the infrastructure this era needs.

Discern evidence.
Discern sound evidence and make it the foundation of product trust.
Deliver evidence.
Bring evidence-based products into people's hands.
Have AI generate behavior change.
AI agents operate our execution platform ESPL to generate lasting health behavior.

When behavior doesn't last, it isn't because someone's willpower is weak — it's because nothing was designed to make it last. We discern sound evidence and design for behavior that keeps going: we design behavior change. That is why we keep this business going.

We always welcome dialogue with those who share this aim.

Representative Director / CEO Hiroshi Tanimoto

COMPANY FACTS

Company profile

Company: Sense It Smart Corporation
Japanese name: 株式会社センス・イット・スマート
Representative: Hiroshi Tanimoto
HQ: 3-1-8-804 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
TEL: +81-3-5276-2277 (Mon–Fri 10:00–18:00 JST)
Business activities: Planning, development and sale of evidence-based healthcare products, including ESPL, ESPL GH and oral-care products. Planning, development and delivery of AI-agent-powered health behavior-change services.

Your next move, built on evidence.

From enterprise rollout and partnership to product inquiries, we have a contact route for each need.