AI Era of Health Evidence
We discern sound evidence, build it into products — and AI agents operate the programs that generate everyday health behavior, all under one roof.
AI × Behavior Change
For health behavior backed by sound evidence, the AI agent calls our execution platform ESPL via MCP and operates it end to end — design, rollout, verification, rewards and improvement. Announced in June 2026; how well that whole loop runs is what we are validating through the joint PoC. Decisions that matter, like moving funds, execute only after human approval.
Where we apply it
The first target is corporate wellness.
01 — Instruct
Natural language
A wellness lead briefs the AI agent
02 — AI agent
Design & operate
Plans the program, drafts the rollout
03 — MCP
Connect
The agent calls our platform
04 — Platform
ESPL
Challenges, verification, rewards
05 — Behavior
Real world
Support to walk — and keep going
Why Evidence Now
From machines that move the physical world directly,
to systems that move a person’s daily behavior.
What we take on is behavior change in health.
Text can be scrolled past. Behavior cannot be undone.
Generative AI even fabricates “plausible false citations”
under the names of real experts1.
Even faithful to a source, it can mislead by dropping context2.
And most people can’t tell the difference3.
That is exactly why verifiable evidence gains value.
Backing from peer-reviewed literature, public data and
third-party evaluation is what makes trust checkable.
Google's quality-rater guidelines call for particularly high standards for health information (YMYL)4.
So we don't take AI's answers at face value. People discern the grounds,
AI operates the program, and human approval can sit at the points that matter.
That is how AI comes to generate behavior change — and how we run the business.
WHAT WE DO
Products, an AI-driven behavior-change service, and behavior-change development support. Underneath sits the discipline of discerning sound evidence.
— Deliver
ESPL and ESPL GH (behavior-change apps) — evidence built into products people can hold.
Learn more— Generate
AI agents generate evidence-based health behavior on our execution platform. Corporate wellness is the first target, extending to health insurance societies, municipalities, insurance companies and individuals (B2C).
Learn more— Co-create
When your business needs people to move in healthier ways - walk, sleep, keep going, get screened - we support the development: defining the target behavior, reviewing the evidence, designing the incentives and their verification, working alongside your team.
Learn moreWe discern sound evidence from peer-reviewed literature, public data and third-party evaluation, and build it into our own products and AI-driven service.
Learn moreWhy evidence works in the AI era — read our thinking →
Why Us
Our evidence discipline supports what we offer: products and an AI-driven behavior-change service. We connect discernment, implementation and real-world operation without treating Evidence as a separate offering.
From peer-reviewed literature, public data and third-party evaluation, only the strong evidence makes it into our products. In an era of fabricated citations, that eye is the value.
ESPL (consumer) and ESPL GH (enterprise) are developed and operated in-house. Proposals start from a running service and its operating know-how, not from a slide deck.
A background in kansei engineering — measuring how things feel — builds perceived burden and ease of continuing into the design itself. Behavior lasts when it doesn't fight the person.
Healthcare Business
With the ESPL family that designs reasons to walk, we make daily health action something that lasts.
Flagship 01 — B2C
Design the reason to walk.
We don’t leave walking to willpower alone. Grounded in behavioral economics (loss aversion, commitment, altruism), ESPL designs daily walking as an experience that’s easy to keep up — a consumer service.
Screenshot from the App Store listing (figures shown are samples)
Flagship 02 — B2B2C
Habit-forming for corporate wellness, through points.
The same thinking, operated for companies, municipalities and healthcare/health-support settings. It combines point design, dashboards and public-health-nurse-supported operation so wellness programs don’t end at “signed up.”
Screenshot from the App Store listing (figures shown are samples)
Contact
We review each enquiry and reply from the relevant desk.
Adoption consultations for companies, health insurance societies, municipalities and insurance companies — including the Kenko Keiei AI Agent Package and ESPL GH.
Get in touchBehavior-change development support, joint research & development, evidence vetting and organization, and partnerships including technology & IP (under NDA).
Get in touchQuestions about the features, everyday use and specifications of ESPL and ESPL GH.
Get in touchInterviews, speaking engagements and comment requests from the press.
Get in touchIn a hurry +81-3-5276-2277 Weekdays 10:00-18:00 JST
From vetting the evidence to implementation and behavior change, we work alongside your stage of growth. Partners and clients welcome.
